Over in our CEO’s blog, Rick takes a look at what he is calling,the “Virgin America Effect”.

The effect? Well, Virgin America is a key new player in keeping prices for consumers down, and that’s a big deal in this day of intense competition and merger mania talk.

And as Rick points out, Competition = Cheaper Prices. Take a look at this story; we think you’ll be very interested in some of Rick’s unusual insights.

While Virgin America hasn’t quite crossed that wonderful barrier of $99 each way that Southwest Airlines so effectively promotes. I can guarantee the folks that travel between Los Angeles and Washington D.C. don’t often lay their eyes on this price point — until now.

Checkout the latest airfare “skirmish” and take advantage if you can — with Virgin America pushing the envelope, I hope prices stay this low for a while …

Our CEO sounds off with some predictions and frequently asked questions about the newly launched Virgin America. There is never a dull moment when it comes to the Virgin Empire and this saga is only on the first few pages.

Check out the predictions and see if you agree and let’s hold his feet to the fire in a year to see how well he did…